Benz Hansung Motors changes CEO after 13 years: Marco Kim, a Korean-Australian
SEOUL, September 2, 2024 — Hanseong Motor has announced the appointment of Marco Kim as its new CEO, marking the end of a notable 13-year leadership era under Wolf Ausprung.
The move comes as Hanseong Motor, a key dealer for Mercedes-Benz Korea, prepares for new challenges and opportunities in a rapidly evolving automotive market.
The appointment of Marco Kim, a Korean-Australian with a distinguished background in luxury automotive sales, represents a strategic move for Hanseong Motor.
Kim’s extensive experience includes roles with top-tier global brands such as Porsche, Mercedes-Benz, and Audi. His appointment signals a renewed focus on innovation and strategic growth for the company.
Kim, who holds master’s degrees in medicine and business administration from the University of Queensland, brings a unique blend of expertise to his new role.
Having served as a client director at Deloitte Motor Industry Services in Australia, Kim’s career has been marked by his work with leading global automotive brands.
His global perspective and strategic acumen are expected to drive Hanseong Motor’s expansion and success in the competitive Korean automotive market.
Wolf Ausprung, who has led Hanseong Motor since November 2011, will continue to support the company during the transition period. Under Ausprung leadership, Hanseong Motor has seen substantial growth and development, solidifying its position as a leading dealer for Mercedes-Benz in Korea.
Ausprung decision to mentor Kim during the transition underscores his commitment to ensuring a seamless leadership change. His ongoing involvement will help maintain stability and provide valuable insights as Kim steps into his new role.
Marco Kim emphasized his commitment to driving innovation and strategic growth for Hanseong Motor.
“It is an honor to be entrusted with a crucial mission at Hanseong Motor, the largest Mercedes-Benz dealer in Korea,” Kim said.
“I am committed to continuously enhancing strategic initiatives and innovations to support the company’s sustainable growth in the changing automotive landscape.”
Kim vision includes leveraging his international experience to navigate the evolving automotive market and position Hanseong Motor for future success. His leadership is expected to focus on expanding the company’s market presence and enhancing customer experience.
As Hanseong Motor transitions to new leadership, the company faces both challenges and opportunities. The automotive industry is undergoing significant changes, with advancements in technology and shifting consumer preferences driving new trends.
Kim appointment comes at a pivotal time as the company adapts to these changes and seeks to capitalize on emerging opportunities.
The leadership transition at Hanseong Motor highlights the importance of strategic vision and adaptability in the automotive industry.
Marco Kim’s background and expertise position him well to steer the company through these dynamic times and ensure continued growth and success.
source autodaily.co.kr
