Original demo guide. This is a selection framework, not a tested product ranking.
A useful opportunity comparison considers the customer problem, required capability, operating cost, route to market and evidence of demand.
Start with a defined use case
Write down the people, tasks and constraints the choice must serve. A useful comparison makes its selection method visible and describes the circumstances in which an option may not be suitable.
A practical comparison matrix
| Criterion | Question to investigate |
|---|---|
| Fit | Does the option solve the intended problem? |
| Cost | Which ongoing and setup costs apply? |
| Support | How will exceptions be resolved? |
| Flexibility | Can your needs change without a difficult transition? |
| Evidence | What source or test supports the claim? |
Publish the limits alongside the result
Separate observed results from manufacturer statements and avoid presenting an untested opinion as an objective winner. Record the date of the comparison and disclose relevant commercial relationships. Revisit the result when the underlying information changes.
